TikTok for WooCommerce is now available! It gives your store a platform to reach one billion plus active users on the world’s fastest-growing advertising channel. You can sync your catalogue, create videos, and track performance without leaving your dashboard.
No matter the size of your business or the type of products you sell, building your customer base is likely to be one of your primary marketing goals. When it comes to connecting with potential new customers, social media reigns supreme – it is an extraordinarily successful way of reaching new audiences, promoting your brand, and building your business. And there is one social network that is proven to be a valuable channel for eCommerce stores – TikTok. TikTok represents a major opportunity for merchants to reach new audiences and grow sales while highlighting their brand personality – 48% of users immediately purchased a brand or product in the past year after seeing it on TikTok!
When you install the TikTok for WooCommerce extension and connect your store to your ‘TikTok for Business’ account, you will have a simpler and faster way to advertise on TikTok using the major features. Synchronising your WooCommerce product catalogue to TikTok makes it simple to create and run product-based ad formats. Once synchronised, any new products you add to your store will automatically be available to advertise on TikTok. The quick ad creation tools can be managed right from your dashboard. You can upload a video file to create video ads using your product images and pre-built templates. With the TikTok for WooCommerce extension, you will be able to install the TikTok pixel on your store in just a click. You can use advanced matching capabilities to increase the visibility of your ads to the right shoppers and maximise your return on ad spend.
Getting started as an advertiser on TikTok only takes four steps: choosing a goal, selecting an audience, setting a budget, and designing an ad. But really making the most of it means knowing how it differs from other social platforms. You should get your own personal account and familiarise yourself with the kinds of content your target audience appreciates. You will start to understand why so many people love TikTok, and more importantly, get the inspiration and familiarity you need to create a successful first ad. When looking for your audiences on TikTok, it is important to stop thinking about who they are and start thinking about what interests them. By searching for a hash-tagged interest or keyword on TikTok, you can immediately understand the kind of content your audience is engaging with. The more views a hashtag has, the more popular it is, but fewer views can also mean a more passionate and niche subculture that could be a potential opportunity.
At Dexterous Designs, we can help you to set-up and navigate your TikTok for WooCommerce site. Get in touch for more information or to get started!