Case Study:

Fallow & Fern Interiors

About the Client

Fallow & Fern Interiors are a small independent, furnishings and Homeware store.

From painted furniture to lampshades, gorgeous interior accessories to chalk paints. There is certainly something to transform your house into a home.

Every room can be given its own rustic charm no matter whether it’s a city dwelling or a country cottage. Bring a relaxed and comfortable setting to your home and embrace country living.

The audience for Fallow & Fern has grown over the years; the business was transitioning from the previous name ‘Hatties Attic’, which presented a set of challenges around social media, developing a new brand, a new website, and everything else that would be the touch-points for the clients. There was a naming selection where the client took the lead, and from this point our Lead Branding Designer started on the concepts.




Fallow & Fern - Mobile Screens

Brand Development

We have worked with Claire, the business owner, for many years now. We designed and provided the original e-Commerce website for the company, and had supported this for some time.

As the business has matured, Claire felt that a new brand needed to be established to reflect how the business and audience had changed over the years.

Looking to reposition the business to appeal to the higher end of the interior furnishings market and to have a more stylish and sophisticated feel, the brand needed to be elegant and attractive. We started exploring the Fern texture and appearance as something both visually pleasing and literal to the new business name. Different colour palettes and shades of complimentary and contrasting pastel shades were also explored, with moods and feeling being evoked around these.

Fallow & Fern Logo Work
Fallow and Fern Soft Furnishings e-Commerce Website


The existing website was still able to provide the key functions, in terms of an easy browsing experience, and a reasonably standard shopping experience for buyers.

The e-Commerce store is also used to help promote and accept bespoke work commissions from new customers, and where Fallow & Fern offer and take bookings for workshops and courses

This has always worked really well, and the seamless booking system for selecting workshops, buying tickets and making course reservations easily and quickly, is another valuable income stream for the business that runs through the website.

The end result of the re-brand, was a fantastic and beautiful website design and e-Commerce store, with a smooth user journey from browsing to purchasing. We also accompanied the design with some printed items such as business cards, gift vouchers and post cards – all of which you can view individually in our portfolio.

See more about the individual items in the project below.

Website Project

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Business Cards

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Gift Vouchers

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Company Branding

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Thank you Cards

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Client Feedback

"Dexterous Designs Ltd created my Hatty's Attic website for me a few years ago, I approached them at the start of the year with a new name and they went away and came up with a logo for me. As soon as I saw the initial concept I loved it straightaway. Once the logo was completed they started work on the website and the stationery.

Ben knew exactly the look and feel I wanted to go for immediately in terms of the design. It's always encouraging when a person just gets you. When it came to the development stage of the website Harvey was great at making the website work in a sleek, modern way and added little touches to help make the shopping experience easier than the previous website. These really are a great bunch of guys to work with."
Claire Rocket
- Director/Owner at Fallow & Fern Interiors

Let's start a conversation

We would love to discuss your project and the aims of your business. If you are looking to start a new venture, or improve an existing Brand or Website, we are the right people to talk to. Drop us a line and let’s get creative.

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