About the Client
Industry
Services
Illustration
ILLUSTRATION
Originally the client approached us already with some illustrated assets for each of the main age range sections. These were fun, but lacked some consistency and we both felt that there was another solution that could embody their values and sell the experience.
We spent some time talking to the client to try and get a better feel and understanding of their vision for the brand, and came up with the idea of creating a character to represent each age range. This idea opened up a world of possibilities and soon expanded into creating the world of ‘let’s go read’.
The concept
To illustrate individual characters for each age group, using a diverse and inclusive balance of gender and ethnicity. With a goal of children being able to picture themselves as a part of the let’s go read club!
Each illustration would focus on the child depicted in the magical world they are transported to when reading book, e.g. Exporer is wearing a spacesuit, Discoverer is finding treasure.
“We really wanted to focus on the imagination and enjoyment to be gained from reading.”
Each character then became a part of a large scene which would be used as the main hero image on the website. The concept here was to show all characters (and some new ones) each in their own individual world, but also a part of the same one (Let’s go read), keeping the focus on inclusion, imagination and also showing the journey and experience that is to be had.
WEBSITE
Chris’s Text to go here
The concept
To illustrate individual characters for each age group, using a diverse and inclusive balance of gender and ethnicity. With a goal of children being able to picture themselves as a part of the let’s go read club!
Each illustration would focus on the child depicted in the magical world they are transported to when reading book, e.g. Exporer is wearing a spacesuit, Discoverer is finding treasure.
“We really wanted to focus on the imagination and enjoyment to be gained from reading.”
Each character then became a part of a large scene which would be used as the main hero image on the website. The concept here was to show all characters (and some new ones) each in their own individual world, but also a part of the same one (Let’s go read), keeping the focus on inclusion, imagination and also showing the journey and experience that is to be had.
