About the Client
A fantastic new brand and a fun e-Commerce Shopify Store, selling Arts & Crafts Supplies across the UK. World of Craft sell primarily though their e-Commerce platform online to range of customers, of all ages.
World of Craft is a one-stop shop for all crafting needs. They are a small team of passionate crafters dedicated to providing customers with the widest selection of crafting supplies, the most convenient delivery options, and the best possible customer service.
World of Craft believes that crafting is a form of self-expression, creativity, and relaxation, and they want to make it as easy and enjoyable as possible to explore your artistic side.
We created a new brand for the new Shopify 2.0 store, and were inspired by their product range, and the creative business goals and values.
We wanted to create an identity that customers associate with, and to help share their values across the creative space.
We Love to Bring Your Branding to Life!
Shopify e-Commerce Website
A robust Shopify e-Commerce theme, built using some custom apps and functionality, and also integrated with Odoo back-end stock management system for the product catalogue, the project was meticulously planned and implemented over a few months.
To begin the process, the Dexterous Creative Designer carried out competitor analysis and sector research, followed by multiple brand concepts for visual review, for the client.
Once settled, a style was developed and additional steps were taken to set the brand guidelines for the font family and other typography, all text classes, iconography, colours, and values for web and print, and the rules for use.
These set the standards for all future logo uses across printed advertising, and social media, for professionalism, and consistency.

A Bright, Bold & Creative Brand Identity


Graphic Design
The Graphic Design services extended across all of the product category heading graphics on the Shopify store, to help showcase the product selection; call-to-action boxes, banners, social media icons, and banners.
All of these assets are designed to create a consistent and professional message wherever the customer touch-points are for the brand and maintaining brand recognition.