Everything You Need To Know About International SEO
International SEO deals with offering optimised content for multiple languages or multiple locations worldwide. It focuses on optimising content for different languages for the search engines. With a proper multilingual SEO strategy, people in different countries will find your website for their market in their native language. If you want to target countries with similar […]
SEO vs PPC
Everyone wants their website to rank as highly as possible when people search for terms relevant to their business. This goes without saying. Not only does this mean we are more likely to generate more traffic, but good search engine optimisation (SEO) and pay per click (PPC) will always generate more enquiries and sales. PPC […]
Dexterous Designs’ Afternoon at Bridgwater and Taunton College
Last week, on Thursday 26th May, Connor, our Lead Creative and Senior Designer, attended Bridgwater and Taunton College to watch the BA Hons Graphic Design students’ final presentations. Connor was asked to provide an industry insight into graphic design, of which Connor has plenty of! Connor has previously worked with many large brands and has […]
Dexterous Designs’ SEO Services
Google’s long-anticipated page experience algorithm landed in May 2021, with a more a structured, data-collecting and “user centric” approach. Page experience impacts rankings, how users interact with your website, and their overall experience of it. It includes Google Search signals such as mobile friendliness, safe-browsing, HTTPS and intrusive interstitial guidelines. This update summarises metrics in […]
Why Is Your Website Optimised but Not Ranking on Google?
Sometimes even when your website is fully optimised, it still does not rank highly on Google, and there are several reasons as to why this could be. First, if your site is new then it might be case of letting the website settle into Google’s discovery process before you see it ranking. A few months ago, Google updated the page experience algorithm, to […]
Happy World Wide Web Day!
Each year on the 1st of August is World Wide Web Day! It is an international celebration dedicated to web browsing – the online activity that gives you informational access to the entire world. The World Wide Web was created by Tim Berners-Lee in 1989 at the CERN Centre in Geneva, Switzerland, as a way for him to communicate with co-workers via […]
Dexterous’ Website Hosting, Support and Maintenance Services
Having strong, reliable and consistent website hosting, support and maintenance is a vital component to maintaining the speed, user experience, security, reliability and the foundation of good search engine optimisation for your website. Any downtime could mean lost revenue, and the security of your data is of paramount importance. Website Loading Speed is one of the measures of how Google will see your site and give it credit or ranking credibility, so this is […]
Free and Effective Ways to Improve your SEO
The highest-converting, most valuable and profitable traffic to your website comes from Google’s organic (and free) listings. That is why it is so important to be near the top of your Google search, because if you aren’t then you won’t be noticed nearly as much as you would be if you were at the top. […]
The Importance of a Speedy Website
First impressions last and your website’s speed is a potential customer’s first impression of your business, so for it to be responsive and loading speeds to be at a minimum is so vital. If your website takes longer than 3 seconds to load, approximately 40% of your visitors will abandon your site, and about 70% of the users […]
Pay Per Click: Helping Your Business Build an Effective Paid Media Campaign
Pay Per Click (PPC) is an advertising model that lets advertisers (you) place ads on an advertisement platform (like Google) and pay the host of the platform when your ad is clicked. It is used to drive traffic to websites, specifically webpages that are advertising a service or product. An effective paid media campaign is all about targeting correctly, reviewing and reporting metrics, and then altering the campaign based […]
How Will the Google Page Experience Update Impact Your Website?
Google’s long-anticipated page experience algorithm update is landing in May 2021, with a more a structured, data-collecting and “user centric” approach. What is Page Experience? Page experience impacts rankings, how users interact with your website, and their overall experience of it. It includes Google Search signals such as mobile friendliness, safe-browsing, HTTPS and intrusive interstitial guidelines. The new update will also include, metrics in Google’s Web Vitals, […]
Using Analytics to Understand who your visitors are
Who are your visitors really? We all know who we think our visitors (and hopefully customers are), we all know who we’d like our visitors to be (future customers) but who are they really? What might surprise you is that there is often a disconnect between who you think your customers are, and who they […]
Getting the most from third party rating and reviews services
You’d be hard-pressed to find a business that doesn’t see the value in ratings, reviews, and testimonials. When you’re looking to book a holiday or a restaurant I imagine TripAdvisor is always one of the Google results you end on and you can bet your life that the owner is all over it as a […]
How do I measure website traffic?
Before we start talking about how to measure website traffic we should probably explain what ‘Website Traffic’ is… Website traffic is essentially just the users/visitors to a specific website. We usually tend to measure this in ‘visits’ or ‘sessions’ and this helps to give a great indication of your websites online presence and how many […]
Am I getting noticed in search results? – How “BERT” can help
People never get tired of using the Internet. Did you know that approximately 63,000 searches are conducted on Google every single second? For that reason, you need to make sure that you are at the top of search results now! Find out how we can help before you miss more customers… “BERT” is an update […]
Google’s security updates – what do I need to do?
Last week Google unveiled some new updates coming to Google Chrome to add an extra layer of security to websites. How will that affect your business? What do you need to do before the updates arrive? You need to act now if you want to make the most of it. More than ever, websites need […]
What is google algorithm for SEO?
Google is constantly updating its algorithm, but how does this affect your Search Engine Optimisation (SEO)? To answer this question we first need to understand the Google algorithm and why they update it so often, but firstly, if you’re wondering what the heck is SEO? Then be sure to check out our recent article HERE […]
7 Reasons to use Google AdWords.
One of the most common questions we get asked is ‘how can I improve my websites ranking in Google search results?’ There are many ways to help, but one of the most effective is through Google AdWords. Here are our top 7 reasons to use Google AdWords. 1. Google AdWords is immediate As soon as […]
Google to rank websites based on facts not links
The way that Google Ranks work is ever-changing and it’s latest proposed change could re-shape the results we see when searching the web as explained by Hal Hodson in this article taken from New Scientist.com The trustworthiness of a web page might help it rise up Google’s rankings if the search giant starts to measure […]
