Email Marketing: Why You Should Get Involved

Email marketing may be the sales driving service that you are missing out on…

Marketing your brand and products online is more important than it ever has been and there are many ways you can do so. Lots of businesses have turned to social media as a way of getting their company image out there by making their products and services known to the public. But, what if there was a simpler and more effective way of doing this…

 

INTRODUCING, EMAIL MARKETING

Email marketing is used by thousands of businesses all around the world. A lot of people are unfamiliar with this method and may not understand why it is so popular throughout all industries. If you are one of these people, we are here to help. Below are some of the many reasons why email marketing is seen as the most effective marketing channel by hundreds of industry leading experts.

 

REACHING AN INTERESTED AUDIENCE

Email marketing is one of the few methods that can guarantee you are reaching out to people interested in your company. With the new 2018 General Data Protection Regulation taking full effect, you can now only send email marketing to people who have voluntarily signed up for receiving. That means the people receiving your newsletters will only be interested in what YOU have to offer.

 

LOW COST, HIGH GAIN

This is one of the most obvious reasons why you should get involved. Email marketing, as opposed to other marketing channels, is one of the most cost-effective methods. You don’t have to pay for print or postage, and you are not paying for any form of exposure. At Dexterous Designs we offer an incredible email marketing service to help you reach out to your audience at a low cost. More info on our E-marketing service can be found here.

 

AN INSTANT IMPACT

When you get started with email marketing you can see results within minutes of sending your first campaign. There are not many marketing techniques that can guarantee this effect. Due to this reason many companies utilise tactics to take advantage of this. A great tactic that we see used a lot are 24-hour sales as this encourages your subscribers to get involved immediately before the sale ends. Using similar marketing methods can result in businesses waiting for weeks before they get any kind of response, and when they get a response, it can be hard to know if it is a direct result of that activity.

 

SHARING HAS NEVER BEEN EASIER

Due to it all being done via email, your subscribers can easily forward newsletters on to their friends and family at the click of a button. This means that not only are you increasing your follower base, but you are also generating more sales! Not many marketing techniques can be shared as easily as this. In fact, lots of businesses encourage this by using tactics such as, giving discounts to subscribers if they share the newsletter with a certain amount of people. This is a very clever way of branching out your business without any extra expenditures.

 

YOU CAN TRACK YOUR STATISTICS

Email marketing software usually offers detailed statistics, so you can see where you are going wrong and what you are doing right. For example, our service offers insight into how many people you sent to, how many of them opened the email, how many people clicked on a link within the newsletter and much more… this can make it very simple to spot where you are going wrong, so you can change it for the future. This can be done immediately too whereas other methods can be very tedious to alter.

 

IT’S SO EASY TO GET STARTED!

Getting started with email marketing has never been easier with help from our team at Dexterous Designs. We can help implement the necessary sign-up code into your site, create an account for you and set up the best tariff based on your mailing list and sending frequency.

This is just the start; you need a branded and attractive (and mobile responsive) newsletter layout or template that will convert readers to click your articles / offers / website links, and in turn ensure that these clicks convert into new customers or new sales!

We can manage the whole e-marketing process, from creation to sending, mailing lists / sub-lists – we offer a very tailored service so once we get chatting, we can decide how best to help you.

So, what are you waiting for?! Get in touch with us today to get started with your email marketing campaign.