Google My Business is a free Google Tool for businesses, companies and other organisations to help them control their Google identity and manage a presence.
In the account you can put in opening times, link to Reviews people have left for your business, have up-to-date contact information, have a better appearance on the Google Maps, as well as some other benefits too.
As a business owner, you can verify and constantly edit your business information to ensure your customers and new prospects, will find you and have access to as much information as possible.
The main benefit is that Google My Business will help you manage the information that Google users see when they receive search results for your business, services or products.
There is data that shows businesses that take time to verify their information using Google My Business are up to twice as likely to be considered trustworthy and reputable websites or businesses.
When people find you via the My Business details, they will see Google Maps and Search, information such as your hours, website address and postal street address.