Websites can now be made more visually appealing than ever! Video backgrounds are good, but animated infographics, about videos, or a library of custom-developed animated icons for your brand can really wow your users! Improve their experience and they will convert – and they will remember you and not your competitors!
A picture paints a thousand words…
We know that to be true for visuals; who wants to read pages and pages of text on a website or publication, if a lot of the content can be broken up or even replaced, by illustrations or graphics – a much more pleasant (and quicker) way to get your message across.
Now we know this, can we replace a thousand pictures with a beautifully well-thought out video or infographic? Yes we can, well… maybe not one thousand – but in the same regard, a nice attractive video can get a short-sharp message across visually, and with a nice audio jingle too. Typically only 5-15 seconds long but very appealing!
The logo reveal here for one of our Gardening clients is a perfect example; this gets across his many services in what could have been a reasonable read about the business. We can help design and develop these for all sorts of customers, so talk to the team about your ideas… great for socials and sharing!
About the business, or a new service or product
So while a logo reveal can be just a logo animation for a few seconds, or a very short-sharp overview of the business, a promotional video is useful when you want to say a little bit more.
This video for The Post Lady tells a little story about her services, and replaces the equivalent text of a reasonably-lengthy home page and about page on the website, as well as answering a few FAQ’s about how they work and what they do, in an attractive and animated graphic video – which delivers the same information in about a minute!
With anything like this, the images and the elements really bring it to life – so we can also provide completely custom drawn assets like characters, graphics, or backgrounds / vehicles – to really tell the story and share the message!
Did you see all of ours? Check out our main service pages!
Even when a video background or a complete infographic may not be required, any website can be brought to life a little with some fairly basic animation. This might be heading sections, small animations that are on a continuous loop, or areas that move when hovered or pressed to demonstrate a process.
Our very own website has some key services and messages which can be quite text-driven pages – so we have used animated elements to help give the users a much more visually appealing experience.
On the other example here, on a client website, we used separate animated sections that activated upon hovering, which were used to show a 4-stage process to a website feature for people. This helped show the process visually and without the need for lots of instructions! This same thought process can be applied across many pages, and we will help ensure page-speed isn’t suffering as a result.
Lets talk about animations!
If you have some ideas of your own, or you are looking for some inspiration on how some animated content or videos might help promote your business and engage with your users, speak to the team and we can talk through our creation process!
We enjoy learning about you, your businesses, and your unique selling points. You are experts in what you do and we are experts in website design making sure we will represent your business perfectly online. We build a working relationship so we can provide an outstanding website solution
Good Design is essential, in every touch-point for your customers. Eye-catching website design is just the beginning. A good design needs to be consistent across social platforms, documents, online presence, printed goods – all which help keep you visible
As creative designers we understand the impact that a well thought out design, and high quality piece of print or promotional material can have on potential customers. It is important to make a great first impression and the look and feel of a piece of printing can influence the perception of your business
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Whether you are a new business in need of a Brand Identity, or an existing business looking for a refresh or new direction, we can help. Your Brand defines you and your business and helps you to stand out from the competition. Competitor Analysis and Market Research for your sector and target market are a key part of the process