How Design Impacts e-Commerce Websites

Each day, more and more retailers continue to swap the high street for online markets. Design is the cornerstone of any successful e-Commerce website, allowing your customers to purchase products with ease. Without effective website design, there is only so far an e-Commerce business can grow.

So what are some of the key benefits of good site design for your e-commerce website? Let’s take a look!

Creating first impressions

Your website is more than just a collection of information, it’s a gateway allowing potential customers to assess your brand. The general design of your website can tell a customer in seconds, whether you are worthy of their business – and once they’re gone, they won’t be coming back!

Essentially it’s no different to walking into a shop in real life. If you wandered in to find everything in a mess, you’d probably leave, wouldn’t you?

But with a well-organised website design and interface, customers can navigate your site with ease, discovering your range of products. Even if they don’t purchase something, if they liked what they saw, there’s a good chance they will return.

Providing a convenient customer experience

With websites, load times are everything – especially when money is concerned! Customers want a fast and easy process, with zero hassle when purchasing through e-commerce websites. In today’s fast-paced world, we’re reliant on finding everything with just a click of a button, even with a quality range of products, it means nothing if your customers struggle to navigate, or even enter your site.

A good website design not only provides your customers with a speedy journey but builds trust for your brand. Providing a mobile-accessible site for your customers is just as important as your desktop sites’ design. Let’s face it, we use our phones for everything – especially browsing the web, that’s why with good design, you can open up more platforms for your business.

Driving sales

It can be tough to establish an e-commerce business, especially if you are in a highly competitive market. That’s why if you have a well-designed website, you’re likely to stand out from the crowd. A professional e-commerce website design can even upsell products once a customer has purchased an item – doing your job for you!

Email marketing has grown in importance for eCommerce websites. Even if one of your products is sold out, a good site design can allow customers to be contacted via email when the item is back in stock. If your business does not have an online store, you’re missing out on a key platform to drive additional sales that can boost your brand.

Expanding your customer base

The beauty of the internet is that we are connected to the entire world at just the click of a button. This can be a huge advantage of your online store ships worldwide, allowing you to expand your reach. With online sites, everything ties in – an effective design can boost traffic – traffic can boost google rankings – google rankings increase visibility, etc.

Ultimately, the design of your eCommerce site is the face of your business’s online presence. Not everyone has the time and money to design a world-class site, but that’s where we can help!

Transform your e-Commerce website, today!

At Dexterous Designs, we expertise in professional website design specialising in sectors like e-commerce. Based in Somerset, we have managed a vast number of clients across locations across the likes of Devon, Cornwall, Bristol, Wales & London.

So if you’re ready to take your business into the 21st century, feel free to email us at: [email protected] or give us a call on 01823 270000, today!

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