Does the speed of my website really have that much impact? Is there any way I can test my website speed? How can I make my website load faster?
These are questions we get all the time and in this article we’ll explore these common questions and some easy solutions to help…
THE EFFECT ON YOUR BUSINESS
According to recent studies, nearly half of all web users expect a website to load in under 2 seconds, and they will leave a website if it hasn’t loaded in under 3 seconds. Around 80% of people say that if they have had trouble with a websites speed in the past, they will not return to that website, and just under half of these people would tell a friend about the experience.
Of course the negative effect this can have for your business is massive. The difference a few seconds between a fast & slow load time could be the difference between a user sticking around to buy/engage/contact you or leaving for a visit to your competitors site.
HOW TO TEST YOUR WEBSITE SPEED
Fortunately, we can help… our advanced website speed checking service runs your website through several tests to identify exactly what is causing the slow loading speeds. We can also provide you with an overview of all of the issues surrounding your website. A lot of the references can be fairly technical so we will take some time to explain to you exactly what the issue is and the appropriate steps to help remedy the issue.
HOW TO DECREASE THE LOAD TIME
Running an advanced speed test on your site gives us the information needed to earmark changes we can make to optimise your site and improve load times. Some of the main things we can fix are: Gzip Compression, Image Optimisation, and Page Caching amongst others.
Content Delivery Networks (CDN’s) are another option to help reduce the load times. These work by serving pages depending on where the website user is located. If there is a server near the user’s geographical area, the CDN notices this and provides them with faster access to your website.
To sum up, speed matters and we want to do whatever we can to provide you with the fastest speeds possible. If you think your website is slow and would like to get it tested, get in touch today to see how we can help.
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