Many businesses struggle to find the perfect balance between new customers and existing customers. Why? Every business wants to keep their customers happy but they also need to keep generating new customers to ensure that they can run efficiently. How can you do that successfully?
We recently touched upon the pros and cons of home working, While it’s important to make sure your business flows smoothly during this difficult time, it’s important to remember that you need to keep your business going beyond the next few months as well. What do we mean? Sometimes, businesses can get wrapped up in the now. They panic about how they are going to pay all the bills this month alone. By doing this, they are at risk of losing touch with their customers and lose regular income. If you are in this position how can you manage your old customers as well as new work?
Start by evaluating your own industry because only you can improve how well your business works. For example, look at other like-minded workplaces in your industry, do they get most of their income from new clients or regulars? If you do this, it will help you to understand where you thrive and where you should focus your efforts. Subsequently, this should end up providing a more efficient workflow. Here are the 3 best ways of drawing in business both new and old:
Market your services.
The best opportunity you can possibly give yourself at gaining new work is by marketing your services. How should you start? Firstly, ensure that you have a social media profile on all of the major platforms including LinkedIn, Twitter, Facebook and Instagram. Why? These platforms are made for you to show off your work and prove to potential customers that you can do a great job! Not only that, these platforms allow for you to connect with your community producing more business because people already know you’re great at what you do. Read more about the uses of social media here.
In addition, you can market your services by printed material and attending events. By producing a set of printed advertisements, you can make sure as many people as possible know about your business. From this, when they eventually require a service like yours, they’ll know where to go! Attending corporate events is another great way to get your business out there. You can connect with new people in your industry and get tips from the best at these events so don’t miss out.
Keep in touch with your clients.
Another vital way to keep your business running smoothly is to ensure your customers feel valued. Depending on your industry, existing clients can have a huge impact on the success of your business. By making them know that you want to keep working with them, they will be more likely to come back to you the next time they need your services. Also, they will be more willing to leave you a good review if you treat them well so they really can boost your business if you work with them!
There are many ways to keep in touch with your clients. However, the best way is through social media as it allows you to keep updated with your clients quickly and easily. However, if you would prefer, you can keep in touch with your clients via an e-newsletter to ensure they always remember your services and how you can help!
Work to the best of your ability.
The most important thing of all is to keep working as hard as you can. When customers see how much work you do for them, they are sure to trust you! When you do work for a client, try to ensure it goes beyond their criteria and you meet each target with success. By doing this, it will not only provide customer satisfaction but a fantastic portfolio for your business as well!
For more information on how to market your services effectively, visit our advertisements page.