Google’s long-anticipated page experience algorithm update is landing in May 2021, with a more a structured, data-collecting and “user centric” approach.
What is Page Experience?
Page experience impacts rankings, how users interact with your website, and their overall experience of it. It includes Google Search signals such as mobile friendliness, safe-browsing, HTTPS and intrusive interstitial guidelines.
The new update will also include, metrics in Google’s Web Vitals, such as, sites’ loading speeds, interactivity and visual stability, to optimise the “quality of user experience,” by helping you, “as a business owner, marketer or developer to quantify the experience of your site and identify opportunities to improve.”
Each of the three Google Web Vitals will target a different area of your user experience:
Google has stated that “tools that assess Core Web Vitals compliance should consider a page passing if it meets the recommended targets at the 75th percentile for all of the above metrics.” By introducing these specific areas an easily monitored and more comparable website is created. It also gives businesses the push to focus on some of the most important aspects of a successful website – I mean, as a customer, nothing is more off-putting than a website that doesn’t load quickly!
How will this affect you and how can you prepare for it?
It is important that you understand and apply the above vitals into your website, because if your metrics are unsuccessful, then your website will decline in Google search rankings. This measurable data is easily comparable and tracks your websites user experience progress.
This update will give you, as business owners, and us, as developers an opportunity to receive, reflect on and rectify user experience.
It is also a reminder that your user experience is THE most important thing, as it not only covers the above vitals, but so many other aspects of your business, because with the right website experience, users will become consumers.
If you have any concerns on how this will affect your existing website and online success, get in touch – we can start by providing a free web assessment.