Is My Website GDPR Compliant? What does it mean? Why is it important? & How will it affect me?
GDPR is the EU General Data Protection Regulation which comes into effect from 25th May 2018. It means that if your business uses email marketing, sends direct mail or makes sales calls. The law is changing what you can & can’t do. This even includes tracking tools such as Google Analytics!
The new law states that (among other things) if someone has given consent for you to collect data (newsletter sign ups, contact forms etc) you need to record when they gave you permission and you need to log exactly what they were shown when they opted in.
What data are you collecting?
You may think that you aren’t collecting any data on your website, but if you are using a tracking tool such as Google Analytics then you’re wrong, as this law applies to data which could be traced back to an individual such as a computers IP address.
Did you ask them to opt-in?
You need to explicitly gain permission to send someone email marketing. The user must opt in.
Website contact forms, newsletter registration forms & checkout pages will need to have tick boxes for users to confirm they agree to opt-in.
Top Tip: We can help add tick boxes to your website forms and make sure that users are signing opting in the right way. CONTACT US to help add this to your website.
Do you know when they opted-in?
You will need to record when they gave you permission and you need to log exactly what they were shown when opting in.
Can they opt-out?
People have the right to tell you to stop marketing to them and you must make this option clear in your communications.
Is your website secure?
In October 2017, Google implemented warnings that label any sites without an SSL certificate as non secure. This means that even if you only have a basic contact form, users will still see a message warning that the site is not secure whcih can be a big problem to many
Top Tip: We can safely configure websites to include an SSL certificate giving it the security seal of approval.
Want the full story?
Visit the official EU GDPR website for full details of this new law.