Brand Identity
Fallow & Fern are a Somerset-based e-Commerce store and local shop, that sells up-cycled and bespoke shabby-chic furniture and home furnishings.
Claire, the owner of the business, recently underwent a full branding and business name-change so that the business and image would better reflect the clients and her audience, over the years. Dexterous Designs helped with the process and started off by designing some concepts for the new brand, Fallow and Fern.
For an overview of the complete project, see the Business Case Study. The complete project included the logo and design for the brand and all of the considerations this entailed. We then completely re-designed the e-Commerce Website and provided various items of print to the client.
Client Feedback
"Dexterous Designs Ltd created my Hatty's Attic website for me a few years ago, I approached them at the start of the year with a new name and they went away and came up with a logo for me. As soon as I saw the initial concept I loved it straightaway. Once the logo was completed they started work on the website and the stationery.
Ben knew exactly the look and feel I wanted to go for immediately in terms of the design. It's always encouraging when a person just gets you. When it came to the development stage of the website Harvey was great at making the website work in a sleek, modern way and added little touches to help make the shopping experience easier than the previous website. These really are a great bunch of guys to work with."
Ben knew exactly the look and feel I wanted to go for immediately in terms of the design. It's always encouraging when a person just gets you. When it came to the development stage of the website Harvey was great at making the website work in a sleek, modern way and added little touches to help make the shopping experience easier than the previous website. These really are a great bunch of guys to work with."
Claire Rocket
- Director/Owner at Fallow & Fern Interiors
