Part of the new business launch alongside the creation of the website, and prior to everything print-based, was the creation and implementation of the Lux logo and branding.

The aim was to create an identity that was sleek, stylish, and sophisticated, with an identifiable mark which could be used throughout their website and business stationery. The gold reaffirms the luxury of the brand, alongside the foiled materials/effect, and classical-looking structural font. The key logo is inviting, yet adds exclusivity and prestige to the brand. The result really captures Lux Estates aims and values, and goes hand-in-hand with their website.