From the first consultation with the business, through to the sharing of ideas for website development and features, and following a handful of detailed reviews of the existing framework, it was agreed that although the existing WordPress site worked well, there could be some useful ideas that would benefit the customers experience whilst navigating the website.

These things were mainly around the 3D dynamic rendering of shapes according to the customers entered dimensions and dynamic pricing (based on shape’s volume and cutting overhead costs). This was also used to further expand their online catalogue to list and promote the sales of cushion covers.

The website underwent a whole new redesign, largely by Ben (former employee). Product pages were revisited to simplify the user journey.

Speed and SEO improvements were a priority in the new build of the site.

Here is what we did:

• Designed a brand new, responsive foam cutting website.
• Built using the popular, WordPress content management system.
• Created a bespoke 3D dynamic rendering tool so that users can get foam cut to meet their requirements.