Google Search Console is another free Google service in the Google Business Tools suite. The search console can help you learn a lot of information about your website, traffic and visitors.

It can gather data on how many visitors you have, and how they reach you. You can break down traffic into mobile or desktop visitors which can be extremely useful if you want to see what works. You can see the most popular pages and it can help you address errors, submit an XML sitemap (good practice for SEO) and create / check a robots.txt file, again, good practice.

If you’re new to Google Search Console or the Google Tools in general, you’ll need to ‘Add and Verify’ your website(s) before you can do any of the adjustments.

This proves you own / manage the website and the domain; because the Google Search Console gives you such detailed and useful information, it’s important this only be used by those intended and allowed to see it.