Yoast SEO, which used to be called WordPress SEO by Yoast – is an extremely comprehensive WordPress plugin that exists to enable WordPress website administrators to set focus keywords, edit the snippet, and get real-time feedback and page analysis on how the SEO is doing.
The SEO Yoast tool itself is fantastic and can provide some really good quick-wins for SEO and put some ticks in many of the SEO boxes! It is still one of those things that requires setting up and detailed configuration, if you are to achieve the best results from it.
It helps optimise page content for a specific keyword (or multiple keywords in the Premium edition) and see where opportunities lie with alt-tag population, titles and metadata.
It helps with a lot more besides and is a great starting point for a lot of SEO work. The tool can help steer the adjustments, however it’s not always easy – and this is where we come in.
There is also a specific Local SEO tool that we can use as well.
As a starting point, we would encourage companies and clients to think about keyword popularity and their keyword strategy, we can offer SEO Scanning and Auditing to check the site’s performance first, and then Yoast Premium so inevitably a great place to begin when we need to start changing and tweaking the SEO focus of your WordPress website pages.
Contact Dexterous Designs for SEO Audits or Keyword Checks.
Yoast SEO has many features which is why we favour it here at Dexterous Designs. Once we have established what the focus of the website pages needs to be, we can set the focus keyword and use the content analysis to analyse titles, meta descriptions, readability, check canonical data, breadcrumbs, permalinks, XML sitemaps and much more.
Page redirects can be utilised to avoid 404 errors and annoying Google! Premium features include much more and it’s a very affordable start on the ladder to better SEO.