WHAT IS AN SSL CERTIFICATE?

& Do We Need One?

An SSL Certificate (Secure Socket Layer) is encryption technology, originally created back in the 1990’s.

An SSL Certificate provides an encrypted connection between the users web browser and the website server, to keep private information secure – it is common on an e-commerce store as customers will be filling in private details and payment information.

Adopting an SSL certificate is becoming more and more important on all types of websites, especially when Google now tell you they will give you some ranking credit for having an SSL; this makes us all take note!

SSL Certificate Protection

So, why get an SSL?

Google SEO Ranking Benefits

Google have recently started giving a Search Engine Optimisation ranking boost to sites that have an SSL certificate. To put it simply, it means that your site will rank higher in Google searches by having one – while it’s only a slight signal at the moment, this is becoming increasingly more important, So why not get one now.

Increased Website Data Protection

An SSL certificate protects site data, and the data of anyone visiting. Any contact form submissions or payment information will be encrypted as it is transferred. This makes the whole procedure much safer for your site and customers. It provides trust to the user, and website customers are more savvy regarding these types of things now.

An SSL Certificate for Ecommerce

If you have an e-commerce or membership based site then an SSL certificate is a must-have. It means that any transactions are private and preserved. While not mandatory if you are using a Payment Provider such as World Pay or Pay Pal (as the payment information is entered with their portal) it is still advised for customer confidence.

SSL Certificate Padlock

HAVING AN SSL IS CHEAPER THAN EVER

Until recently, getting an SSL certificate could be costly – but due to the rapid transformation of the web it has made converting to an secure URL with an SSL certificate not only more affordable but also practical. At Dexterous Designs we can help you through the whole process. Contact Us for more information