WHAT IS AN SSL CERTIFICATE?

& do you need one?

An SSL Certificate (Secure Sockets Layer) is encryption technology, originally created back in the 1990s.

An SSL Certificate provides an encrypted connection between the users web browser and the website server, to keep private information secure.

It is common on an e-Commerce store as customers will be filling in private and personal details, and perhaps payment information. Consumers will often expect to see this type of security and figures prove the e-Commerce sites that decide not to use an SSL certificate can lose potential business and customers.

Adopting an SSL certificate is becoming more and more important on all types of websites (not just e-Commerce websites), especially when Google now tell you they will give you some ranking credit for having an SSL; this makes us all take note!

SSL Certificate Protection

So, why get an SSL?

Google SEO Ranking Benefits

Google have started giving a Search Engine Optimisation ranking boost to sites that use an SSL certificate. To put it simply, it means that your site will rank higher in Google searches by having one – while it’s only a slight signal at the moment it may become increasingly more important, so why not get one now.

Increased Website Data Protection

An SSL certificate protects site data, and the data of anyone visiting. Any contact form submissions or payment information will be encrypted as it is transferred. This makes the whole procedure much safer for your site and customers. It provides trust to the user, and your website customers are probably pretty savvy regarding this security.

An SSL Certificate for E-commerce

If you have an e-Commerce or membership based website then an SSL certificate is a must-have. It means that any transactions are private and protected. While not mandatory if you are using a payment service provider such as World Pay or PayPal (as the information is entered on their portal) we still advise one for consumer confidence.

SSL Certificate Padlock

HAVING AN SSL IS CHEAPER THAN EVER

Until fairly recently getting an SSL certificate would have been more costly. However, due to the rapid transformation of the web it has made converting to a secure URL with an SSL certificate not only more affordable but also more practical. At Dexterous Designs we can help you through the whole process. Contact Us for more information