The Benefits of e-Commerce

Over the past year, while shops have been shut, e-Commerce sites have been both the only source of shopping for customers and the only way businesses have been able to sell these goods. E-commerce’s share of global retail trade rose from 14% in 2019 to about 17% in 2020. There are many benefits of e-Commerce websites, but with every new phase of e-Commerce, the customer expectations on the experience they receive raises the bar on how a site needs to look and perform, which gives businesses the chance to reach their full potential, constantly better themselves, stand out from the crowd, and ultimately sell more products! E-Commerce is 24/7 selling, which increases your customer reach to an endless amount, whereby also increasing conversion rates. You have so much control and knowledge of your business by going e-Commerce, as everything you need to know is in one place, like monthly insights and payment. The secure payments, raise the value and trust of your products, resulting in repeat business from loyal customers. Additionally, there are low overheads, no need for big or elaborate premises, and in some cases, they can drop-ship which can reduce the need for big stock holdings tying up much needed business capital.    


A good e-Commerce website will offer users an appealing welcome and encourage visitors to engage with the content, not only through static pages, but through browsing a catalogue of products and categories. Users will browse, compare prices and look at the available options and attributes (size, colour etc.) and factor in many things before hopefully adding to their cart and completing their purchase. At Dexterous, we are fully trained on the e-Commerce site, like Woo Commerce, Magento 2, Shopify and OpenCart, where we can help you create a successful e-Commerce shop. Among other things, this is where Dexterous Designs can help you! For more information and to talk to one of our experts, please get in touch!      



We have clients across Taunton, Somerset and beyond all benefiting from selling successfully on-line. One being Cricket St Thomas Golf Club (header photo), where we set up an advanced events and ticketing system for the club’s music events & social functions. We’ve also integrated WorldPay payment gateway to handle ticket sales through WooCommerce shop cart system. Another one is Fallow and Fern, see above, for whom we designed a brand new, responsive interior design services website, built on the website on the popular WordPress content management system and integrated an online shop and blog page for Fallow & Fern to display their work and gain new customers. We are very proud of both of these projects, and our others which you can view on our portfolio. 


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