Businesses need to make a good first impression. Whether you prefer printed or digital material, everyone accepts that if you don’t put yourself out there, your business will never get noticed. So, do enough customers know about you?
In this age of social media marketing, there is no such thing as enough advertising. Your business can always reach new people whether that’s through the Internet or printed media. How well is your business doing? To measure this, it may be wise to make a checklist of possible forms of advertising that you have embraced. For example, have you got flyers and business cards? Do you send out an e-newsletter? Do you have all of the relevant social media platforms? Do you have a physical office where people can talk to you about your services? Granted, not all of these forms of media will apply to your business. However, can you really afford to miss out on those that do?
What if I don’t have a large budget for marketing?
That’s not a problem! Even if you don’t have the budget for lots of printed materials, there are still ways that you can advertise your business as stated previously. For example, you can set up an account on Instagram, Twitter, Facebook and LinkedIn for free. These platforms are quick and easy to use and a great way to consistently connect with your customers. So, if you haven’t thrown yourself into these great new opportunities yet, what are you waiting for?
Also, if you already have an office space for your business, you have a great opportunity to advertise your business! It’s not always necessary to invest lots of money into printing. For example, if you have an office space, you could get some custom posters on the side of your office to show off your services! Alternatively, you could print a small number of flyers to reduce the prices while still getting your business into the hands of potential customers!
Where should I start?
First of all, you will need a great, consistent brand. This includes a unique logo and a design style that can be applied to all of your products. Next, you will need to decide the technical parts of your project such as the quantity, stock and lamination for the products you are choosing to purchase. Then, you will need to find a reliable printing supplier; find out how many products they can provide for you before you make any arrangements!
