Which printed products are you considering purchasing for your business? It can be hard to know where to start when building a new brand but it’s not impossible! The main thing is to do research into what others in your industry purchase. Once you have an idea on that, every product you buy is an asset!
It can be difficult to decide which products to purchase for your business. With so many options available out there, what is best for a business to grow? While there is no straight answer to that, some industries match up to certain products better than others. For example, if you meet a lot of people in your work, business cards are essential if you want your business to grow and thrive. Whereas, if you own a shop and thereby don’t meet as many people, a set of flyers may be better for your business. The key is this: whatever you decide, make sure your brand and purpose is clear.
What if you already have a set of printed products?
That’s ok! For a business, the most important part of gaining new business is by advertising. However, it is always a good thing to refresh your brand’s look! Whether it’s a new set of business cards or a personalised stand for an event, it’s always great to get a new set of stock to promote your business. The main thing to keep in mind is your brand consistency. As long as your customers know the products are yours, you will get more business from them!
What if you don’t yet have a set of printed products? Even better! If you don’t yet have a known brand, it makes it easier to align all your products into your brand name, colours and design. Most importantly, keep your business unique from any other. Businesses never want to be mistaken for a competitor in the industry so ensure you stand out. How? Many businesses believe that the key to being the best business is simply to look better than the rest. While that is an important factor in how successful a business ends up being, it’s not the only factor. A key thing to recognise is that to be unique, a business has to present itself better than the competition as well. For example, by owning products such as flags and posters so that you can advertise in places your competitors may not have even thought about!
Which prints do I need to start with?
That’s really up to you but certain products are helpful to every business. For example, as mentioned earlier, business cards are generally helpful to every business since they keep your business in your customer’s minds. Also, items such as flyers and posters are helpful to many businesses since they make sure people see your business wherever they go which may inspire them to trust you and get in contact! Of course, you may decide your business would be better suited to another product but the most important part is to do your research so you don’t miss out on the trending tricks of the trade. Alternatively, we can work with you to choose and design the best products for you!
