About the Client
Thorndown is a specialist paint manufacturer that creates water-based wood paints and peelable glass paints, both in a range of colours.
They are inspired by the beautiful countryside and heritage of the West Country, where they are based. The husband-and-wife team bring together their passions for art, design, science and the natural world in these ecologically advanced and environmentally considerate paints.
Ben, one of the owners of the business, has experience in selling wood treatments, preservatives and paint for his former family business and having several degrees in science-focused subjects. His Partner, Caroline, has experience in project management and a love for English literature, art and gardening.
It’s a fantastic business, selling successfully online and always forward thinking, expanding the range they offer. The goal for the new Website and E-Commerce store was to enhance the existing appearance of the site, bring some of the mobile elements up to speed with a better UI and design, and give customers more flexibility and information when searching, filtering, and selecting products in the range. In the graphic below, you can use the slider to see the ‘before and after’ appearance of the old and new Home Page design.
E-Commerce Improvements to the website
From the first consultation with the business, through to the sharing of ideas for development and features, and following some detailed reviews of the existing framework, it was agreed that while the existing WordPress site worked well, there were some really good ideas that could be implemented to improve the journey for the customer.
These things were mainly around the display of the large product range, and how people can find the best paint for their needs, in the easiest way possible. There were also some really key new things added to increase engagement and help with marketing for the future. We are extremely proud and pleased with the results.
The new e-Commerce shop is built to be faster, more responsive and give a smoother journey for the user. The design of the Home Page received a huge amount of attention, and the Projects and Blog sections were given a big update to really showcase the business offerings.
You can see that the Shop has some great features and selection filters, the Projects section is much more interactive and overflowing with tips, advice and inspiration. We happily carried out these improvements and were in constant contact with the client to make sure we were all on the same page at each step of the journey.