Timing is perfect for e-Commerce, as online shopping continues to generate income for businesses
Why are E-Commerce Websites Different?
E-Commerce websites and shopping on-line has been growing for many years, and is now more than ever, a booming business.
With every new phase of e-Commerce, the customer expectations on the experience they receive raises the bar on how a site needs to look and perform.
A good e-Commerce website will offer users an appealing welcome and encourage visitors to engage with the content not only through static pages, but through browsing a catalogue of products and categories.
Users will browse, compare prices and look at the available options and attributes (size, colour etc.) and factor in many things before hopefully adding to their cart and completing their purchase.
From a website development point of view, this means the project and the planning needs to take into account a lot of additional features for both the store owner, and the visitor. One would expect fairly fundamental features to be available on e-Commerce websites.
Good platforms to build upon are things like Woo Commerce for WordPress and Magento 2, both used Worldwide and with fantastic customisation. Shopify is also popular, and there are many other options such as OpenCart.
Dexterous Designs E-Commerce Websites
We support many businesses with e-Commerce Websites. We have clients across Taunton, Somerset and beyond all benefiting from selling successfully on-line.
In case you are completely new to the topic, e-Commerce stands for Electronic Commerce; it simply refers to selling on the internet, through a website. The benefit to the shop owner of using e-Commerce can be low overheads, no need for big or elaborate premises, and in some cases they can drop-ship which can reduce the need for big stock holdings tying up much needed business capital.
E-Commerce is now equally important for physical shops that have never sold online before – as an additional income stream and something completely safe in times of distancing that means people are online more.
We live in a time when more people want to shop on their mobile phones, tablets or other devices – speed and convenience is key! These sites are accessible 24 hours a day. 7 days a week and can take orders and payments smoothly and easily when configured correctly.
An e-Commerce customer will;
- Be able to use a product search facility
- Be able to easily browse categories/products
- Expect good quality / sometimes multiple product images
- Be able to see shipping options & costs
- See your terms and conditions, and a return policy
- Leave a product review
- Be able to contact you easily, and much more…
An SSL certificate is essential now with Google giving these even more authority, and customers expect to see this to trust the buyer too.
Using a trusted Payment Gateway will also carry credence. Stripe, PayPal, SagePay, WorldPay and paying on mobiles with Apple-Pay and Android Pay and others are all reputable and secure payment systems that your customer will recognise on an e-Commerce store, and feel safe with.
E-Commerce Websites & Shop Administration
If you are new to e-Commerce, your business will need to decide on some key factors on how you are selling and displaying your products to visitors. This can include;
- What payment system will you be using? What payment methods will you allow?
- Are you VAT registered and will VAT be included in prices or added at checkout?
- You will need to display clear terms and return policy, have you written these?
- How will you charge shipping?
- Are you selling outside of the UK?
- Do you sell to end-customers, trade or both?
There may also be other factors in your business that we need to chat through.
You will need an an (SSL Certificate) for e-Commerce stores for buyer confidence.
As an e-Commerce store manager there will be more to look at and manage in the ‘back-end’ of the website.
You will be able to place items on sale easily, manage inventory if you need to, easily place items back in stock or out of stock. Retrieval of customer details is also important, processing orders and notifying the customer of the delivery process etc. (order status). You will also want to manage product reviews. There is much to be discussed, and we can help each step of the way.
If you want to talk about an e-Commerce Website project get in touch with our team and book an appointment today.
Start an e-Commerce today
Take advantage of the digital age – online shopping continues to grow and businesses with e-Commerce facilities can expand their customer base easily. Talk to the experts and get started.
We enjoy learning about you, your businesses, and your unique selling points. You are experts in what you do and we are experts in website design making sure we will represent your business perfectly online. We build a working relationship so we can provide an outstanding website solution
Good Design is essential, in every touch-point for your customers. Eye-catching website design is just the beginning. A good design needs to be consistent across social platforms, documents, online presence, printed goods – all which help keep you visible
From custom characters and illustrated brand assets, to personalised infographics. We can help breathe life into your project whether it be purely aesthetic or creating engaging visuals to communicate complex information. Speak to our in-house illustrator today to talk through your project
As creative designers we understand the impact that a well thought out design, and high quality piece of print or promotional material can have on potential customers. It is important to make a great first impression and the look and feel of a piece of printing can influence the perception of your business
SEO & Marketing
Your site needs to rank as highly as possible, more now than ever – so that when people are searching they will find you! This goes without saying. Not only does this mean you will generate more traffic, but it will also generate more enquiries and lead to sales
Whether you are a new business in need of a Brand Identity, or an existing business looking for a refresh or new direction, we can help. Your Brand defines you and your business and helps you to stand out from the competition. Competitor Analysis and Market Research for your sector and target market are a key part of the process