e-Commerce Websites Explained 4

WHY ARE E-COMMERCE WEBSITES DIFFERENT?

What is expected of an e-Commerce Website

E-Commerce websites and shopping on-line has been growing for many years. With each new phase of e-Commerce, the customer expectations on the experience they receive raises the bar on how a site needs to look and perform.

A good e-Commerce website will offer users an appealing welcome and encourage visitors to engage with the content not only through static pages, but through browsing a catalogue of products and categories.

Users will browse, compare prices and look at the available options and attributes (size, colour etc.) and factor in many things before hopefully adding to their cart and completing their purchase.

From a website development point of view, this means the project and the planning needs to take into account a lot of additional features for both the store owner, and the visitor. One would expect fairly fundamental features to be available on e-Commerce websites.

Good platforms to build upon are things like Woo Commerce for WordPress and Magento, both used Worldwide and with fantastic customisation.

DEXTEROUS DESIGNS &
E-COMMERCE WEBSITES

Delivering e-Commerce to Taunton, Somerset & Beyond

We support many businesses with e-Commerce Websites. We have clients across Taunton, Somerset and beyond all benefiting from selling successfully on-line.

In case you are completely new to the topic, e-Commerce stands for Electronic Commerce; it simply refers to selling on the internet, through a website. The benefit to the shop owner of using e-Commerce can be low overheads, no need for big or elaborate premises, and in some cases they can drop-ship which can reduce the need for big stock holdings tying up much needed business capital.

In an internet landscape where more and more people want to shop on their mobile phones, tablets or other devices – convenience is key! These sites are accessible 24 hours a day. 7 days a week and can take orders and payments smoothly and easily when configured correctly.

Solid platforms for e-Commerce websites include the very popular Woo Commerce which is for the WordPress platform, and Magento.

An e-Commerce customer will;

  • Be able to use a product search facility
  • Be able to easily browse categories / products
  • Expect good quality / sometimes multiple product images
  • Be able to see shipping options & costs
  • See your terms and conditions, and a return policy
  • Leave a product review
  • Be able to contact you easily, and much more…

An SSL certificate is becoming essential now with Google giving these even more authority, so this is something to definitely read up about as customers expect to see this to trust the buyer too.

Using a trusted Payment Gateway will also carry credence. Pay Pal, SagePay, WorldPay and others are all reputable and secure payment systems that your customer will recognise on an e-Commerce store, and feel safe giving their personal information to.

e-commerce Websites Explained

E-COMMERCE WEBSITES & SHOP ADMINISTRATION

What will be different in the Website Administration?

If you are new to e-Commerce, your business will need to decide on some key factors on how you are selling and displaying your products to visitors. This can include;

  • What payment system will you be using? What payment methods will you allow?
  • Are you VAT registered and will VAT be included in prices or added at checkout?
  • You will need to display clear terms and return policy, have you written these?
  • How will you charge shipping?
  • Are you selling outside of the UK?
  • Do you sell to end-customers, trade or both?
  • There may also be other factors in your business that we can chat through

We also recommend using an (SSL Certificate) for e-Commerce stores for buyer confidence.

As an e-Commerce store manager there will be more to look at and manage in the ‘back-end’ of the website.

You will be able to place items on sale easily, manage inventory if you need to, easily place items back in stock or out of stock. Retrieval of customer details is also important, processing orders and notifying the customer of the delivery process etc. (order status). You will also want to manage product reviews. There is much to be discussed, and we can help each step of the way.

If you want to talk about an e-Commerce Website project get in touch with our team and book an appointment today.

e-commerce shop

E-COMMERCE WEBSITES & SHOP ADMINISTRATION

What will be different in the Website Administration?

If you are new to e-Commerce, your business will need to decide on some key factors on how you are selling and displaying your products to visitors. This can include;

  • What payment system will you be using? What payment methods will you allow?
  • Are you VAT registered and will VAT be included in prices or added at checkout?
  • You will need to display clear terms and return policy, have you written these?
  • How will you charge shipping?
  • Are you selling outside of the UK?
  • Do you sell to end-customers, trade or both?
  • There may also be other factors in your business that we can chat through

We also recommend using an SSL certificate (More on SSL here) for e-Commerce stores for user confidence.

As an e-Commerce store manager there will be more to look at and manage in the ‘back-end’ of the website.

You will be able to place items on sale easily, manage inventory if you need to, easily place items back in stock or out of stock. Retrieval of customer details is also important, processing orders and notifying the customer of the delivery process etc. (order status). You will also want to manage product reviews. There is much to be discussed, and we can help each step of the way.

If you want to talk about an e-Commerce website project get in touch with our team and book an appointment today.

e-commerce shop

Let's talk about e-Commerce Websites

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