Blog Writing Services
At Dexterous Designs we offer blog writing services. We have had our own blog since 2014, but our Social Media Coordinator is now focusing heavily on producing quality content at least twice a week. Our experts in research and content creation will write keyword-rich, engaging, and relevant content to raise your business’ profile, and contribute to your keywords and SEO. We will create regular and structured content for your site, and will follow a blog timetable that suits you. We will adapt to a writing style that suits your business, so your content will be of a high-standard, in terms of both writing and display. We can also confidently and effectively post, promote, interact and grow your blog content on your social media too.
The Benefits of Blogging
Blogs are an informal, yet informative, mode of communication for your business to connect with your customers on a different level. Having a news/blog page on your website updates your users on sector and company news, promotes your services, and opens up a conversation with them. Blogs are a different source of communication with your customers, while giving you an opportunity to put your voice across, away from your normal overly professional/formal lingo, which creates a side to your business that is more personable and approachable for your website viewers. Blogs also give you an opportunity to raise your business’ profile, while adding to your keywords and SEO. Last but not least, by promoting your blogs on your social media, it gives you more content to post, resulting in the opportunity to grow on all platforms.
When creating your blog, it is important to plan-ahead and cover all key areas of your topic so that your blog:
- Has a clear structure and direction
- Is accurate and informative
- Has relevance to your target audience
- Is visually appealing
- Captivates reader’s attention
- Attracts new people
How Having a Blog Can Positively Impact Your SEO
There is an important balance to strike between effectively using keywords, and making your blog articles readable and enjoyable. When writing your blog, it is important to have a structure and intended message behind you article, because if you clearly understand your aims then your reader will to.
The structure should start with an introduction, a main body, and a conclusion, all of which cover have the same intentions but present them from a different angle. A minimum of 300 words is also advised, to really optimise your SEO as Google likes a long article, but make sure not to make it too long otherwise readers might lose interest.
Having an excessive amount of your focus keyword makes your article so much less attractive to read, but it can also negatively affect your rankings. Google doesn’t want you to use your focus keyword in every other sentence and has other ways to analyse what your text is about. One of the ways that Google understands the topic of your text is by recognising synonyms and other keywords that are related to your focus key phrase. That’s why you should use synonyms and related keywords throughout your article. Thinking of the right related keywords can be challenging, and that is where our SEO experts can help you!
Throughout your blog, use hyperlinks to link to sources, your website pages, and your other blog articles, that even loosely relate to the current topic. This not only gives readers the resources to understand your blog content better, but also gives you the opportunity for your other work to be read. Doing this also shows consistency and highlights your expertise on the topic, as you are able to expand on what you have written previously.
Another aspect of blog writing that we can help you with is the structured regularity of your content. If your website’s blog doesn’t remain active, Google could decrease your rankings. However, it is important to strike another balance between producing regular content, and high-quality, informative and insightful content – don’t post for the sake of posting.
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For more information on our blog writing services or to get started on creating/refreshing your blog content, please get in touch with us!
We enjoy learning about you, your businesses, and your unique selling points. You are experts in what you do and we are experts in website design making sure we will represent your business perfectly online. We build a working relationship so we can provide an outstanding website solution
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