Everyone wants their website to rank as highly as possible when people search for terms relevant to their business. This goes without saying. Not only does this mean we are more likely to generate more traffic, but good SEO and PPC will always generate more enquiries and sales.
Google’s long-anticipated page experience algorithm update is landing in May 2021, with a more a structured, data-collecting and “user centric” approach. Page experience impacts rankings, how users interact with your website, and their overall experience of it. It includes Google Search signals such as mobile friendliness, safe-browsing, HTTPS and intrusive interstitial guidelines.
Google Page Engagement Metrics
This update will summarise metrics in Google’s Web Vitals, like sites’ loading speeds, interactivity and visual stability. The aim is to optimise the “quality of user experience,” by helping you, as a “business owner, marketer or developer to quantify the experience of your site and identify opportunities to improve.” If your metrics are unsuccessful, then your website will decline in Google search rankings.
The vitals are easily monitored, and more comparable website is created, while pushing businesses to focus on the most important thing – their users. It will give you, as business owners, and us, as developers the opportunity to receive, reflect on, and rectify user experience, and your website’s Search Engine Optimisation. And with the right website experience, users will become consumers.
The Schema Markup is a code and form of microdata that you place on your website to help search engines, like Google and Bing, return more informative results for users. Once the code is added to the website, it creates an enhanced description (a rich snippet), which appears in search results. How a search engine interprets the context of a query will determine the quality of a search result. Schema can provide context to an otherwise ambiguous webpage.
Rich snippets make your webpages appear more boldly in Search Engine Results Pages. This visibility has proven to improve click-through rates. Our expert team can help you with the coding and maintenance of your schema markup, get in touch here.
It’s fine building your website audience/users but knowing how to optimise this is vital. This comes from the experience of understanding exactly how to target and manipulate the different platforms, and accurately track and apply the results. Our team has over a decade of experience helping to grow companies and provide them with impressive results from an investment in PPC.
We constantly review campaign metrics like, campaign quality score, audience lists, keywords, audience location, ad copy and device conversion. We offer additional services where we provide on-site review and optimisation – what is the point if we drive all this fantastic traffic and potential visitors to your website if they just get confused and do not convert when they arrive? On a monthly basis, you will receive a metric-based report to show you the monthly results, a personalised list of reflections and recommendations for the month ahead.
Our team with your input will always be looking for the next paid media innovation to keep you ahead of the competition and drive forward with the best possible results and value for investment.
Just like understanding and applying your metrics is important, so is knowing your users’ intentions behind visiting your site, and from that what your sites’ user goals are.
- Informational: the user is looking for specific information. It can be a simple search that gives instant results or something complex like “what are the benefits of a paid media campaign?” that requires a more in-depth explanation.
- Navigational: the searcher is looking for a specific website or app, such as “Facebook,” “YouTube” or “Dexterous Designs.”
- Commercial: the user is looking for a specific product but has not made their final decision yet. For example, searches such as “best SEO tools” and “best web designer in Taunton” are all commercial searches.
- Transactional: The searcher has already decided to buy a specific product or tool, like “Apple airpods.”
For more information and support please get in touch with one of our expert team members.
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