Everyone wants their website to rank as highly as possible when people search for terms relevant to their business. This goes without saying. Not only does this mean we are more likely to generate more traffic, but it will also generate more enquiries and sales.
You can pay to be at the top of Google and there is a place for that. But in the long term, it can turn out to be a very expensive procedure to generate traffic. We think it is much better and efficient to get your traffic from search results without having to pay for every click. That’s where Search Engine Optimisation (SEO) comes in…
So, how can we make this a reality? There are several things we can do to help Google and other search engines pick your website to stand out above the rest and improve your rankings over time. But, it wont happen over night. SEO is very complex and changes all of the time but our aim is to make it as transparent as possible. In the end it all boils down to the two main things you need to get right, relevance and authority.
Is your website newsworthy and easy to read?
Can Google read your website easily and does it think that your content is up to par with your competitors? Making your site easy to view for search engines, both technically and structurally, will massively benefit your online presence.
But remember, when you are making your site easy to read for Google, do not forget about your customers. Make sure your site is useful and relevant for what people are searching for and that they enjoy their experience on your website. This is just as important and is known generally as ‘on-page SEO’.
How can we help:
- Fixing ongoing technical errors
- Maintaining the website
- Making content relevant to search terms
- Improving site speed
- Improving security
- and much more…
Are you a credible source?
We need to know how much Google and other search engines trust your website because ‘authority’ determines where you rank. If lots of other websites are linking to your site and content, you will be more trusted. This is known as ‘off-page SEO’. Both ‘on-page’ and ‘off-page’ SEO are ongoing commitments.
To conclude. “SEO” is just a slang term for a collection of best practices such as digital marketing, social media, web development, content creation, PR, and more. It is all of those things done well and done consistently.
How we can help:
- Building backlinks
- Improving domain authority
- Improving backlink quality
- Social amplification
- and much more…