Website SEO

Everyone wants their website to rank as highly as possible when people search for terms relevant to their business. This goes without saying. Not only does this mean we are more likely to generate more traffic, but good SEO and PPC will always generate more enquiries and sales.

User Journey

Google Page Experience update:

Google’s long-anticipated page experience algorithm landed in May 2021, with a more a structured, data-collecting and “user centric” approach. Page experience impacts rankings, how users interact with your website, and their overall experience of it. It includes Google Search signals such as mobile friendliness, safe-browsing, HTTPS and intrusive interstitial guidelines.

Google Page Engagement Metrics

This update will summarise metrics in Google’s Web Vitals, like sites’ loading speeds, interactivity and visual stability. The aim is to optimise the “quality of user experience,” by helping you, as a “business owner, marketer or developer to quantify the experience of your site and identify opportunities to improve.” If your metrics are unsuccessful, then your website will decline in Google search rankings.

The vitals are easily monitored, and more comparable website is created, while pushing businesses to focus on the most important thing – their users. It will give you, as business owners, and us, as developers the opportunity to receive, reflect on, and rectify user experience, and your website’s Search Engine Optimisation. And with the right website experience, users will become consumers.

Schema Markup

The Schema Markup is a code and form of microdata that you place on your website to help search engines, like Google and Bing, return more informative results for users. Once the code is added to the website, it creates an enhanced description (a rich snippet), which appears in search results. How a search engine interprets the context of a query will determine the quality of a search result. Schema can provide context to an otherwise ambiguous webpage. 

Rich snippets make your webpages appear more boldly in Search Engine Results Pages. This visibility has proven to improve click-through rates. Our expert team can help you with the coding and maintenance of your schema markup, get in touch here.

It’s fine building your website audience/users but knowing how to optimise this is vital. This comes from the experience of understanding exactly how to target and manipulate the different platforms, and accurately track and apply the results. Our team has over a decade of experience helping to grow companies and provide them with impressive results from an investment in PPC.

We constantly review campaign metrics like, campaign quality score, audience lists, keywords, audience location, ad copy and device conversion. We offer additional services where we provide on-site review and optimisation – what is the point if we drive all this fantastic traffic and potential visitors to your website if they just get confused and do not convert when they arrive? On a monthly basis, you will receive a metric-based report to show you the monthly results, a personalised list of reflections and recommendations for the month ahead.

Our team with your input will always be looking for the next paid media innovation to keep you ahead of the competition and drive forward with the best possible results and value for investment.

User Goals/Intent

Just like understanding and applying your metrics is important, so is knowing your users’ intentions behind visiting your site, and from that what your sites’ user goals are.

The four common types of search intent are:
  1. Informational: the user is looking for specific information. It can be a simple search that gives instant results or something complex like “what are the benefits of a paid media campaign?” that requires a more in-depth explanation.
  2. Navigational: the searcher is looking for a specific website or app, such as “Facebook,” “YouTube” or “Dexterous Designs.”
  3. Commercial: the user is looking for a specific product but has not made their final decision yet. For example, searches such as “best SEO tools” and “best web designer in Taunton” are all commercial searches.
  4. Transactional: The searcher has already decided to buy a specific product or tool, like “Apple airpods.”

 

For more information and support please get in touch with one of our expert team members.  

Choose the right SEO package for you

SEO: Business

Package includes
  • Blog Article 600 words (every other month)
  • Keyword Research (20 KWs & 2 Target Pages)
  • Google Analytics
  • Search Console
  • Client Portal Access
  • Business Citations
  • Architecture SEO
  • Actionable Recommendations
  • XML Sitemap
  • Google Local
  • Image Optimisation
  • Speed Optimisation
  • Advanced Analytics
  • Key Account Management
  • Broken Backlink Management
  • Niche Citations
  • Unlinked Brand Mention Outreach
  • 4 Optimisation Hours
  • Adwords Management (Available as optional extra)
  • OPTION for Press Release writing and distribution
£300 / month +VAT

SEO: Enterprise

Package includes
  • Blog Article 800 words (every other month)
  • Keyword Research (30 KWs & 3 Target Pages)
  • Google Analytics
  • Search Console
  • Client Portal Access
  • Business Citations
  • Architecture SEO
  • Actionable Recommendations
  • XML Sitemap
  • Google Local
  • Image Optimisation
  • Speed Optimisation
  • Advanced Analytics
  • Key Account Management
  • Broken Backlink Management
  • Niche Citations
  • Unlinked Brand Mention Outreach
  • 8 Optimisation Hours
  • Adwords Management (Available as optional extra)
  • OPTION for Press Release writing and distribution
£500 / month +VAT

SEO: Enterprise +

Package includes
  • Blog Article 800 words (every other month)
  • Keyword Research (30 KWs & 3 Target Pages)
  • Google Analytics
  • Search Console
  • Client Portal Access
  • Business Citations
  • Architecture SEO
  • Actionable Recommendations
  • XML Sitemap
  • Google Local
  • Image Optimisation
  • Speed Optimisation
  • Advanced Analytics
  • Key Account Management
  • Broken Backlink Management
  • Niche Citations
  • Unlinked Brand Mention Outreach
  • 16 Optimisation Hours
  • Adwords Management (Max spend £3,000 per month)
  • OPTION for Press Release writing and distribution
£1000 / month +VAT

SEO: Premium

Package includes
  • Blog Article 800 words (every month)
  • Keyword Research (Up to 50 KWs & 5 Target Pages)
  • Google Analytics
  • Search Console
  • Client Portal Access
  • Business Citations
  • Architecture SEO
  • Actionable Recommendations
  • XML Sitemap
  • Google Local
  • Image Optimisation
  • Speed Optimisation
  • Advanced Analytics
  • Key Account Management
  • Broken Backlink Management
  • Niche Citations
  • Unlinked Brand Mention Outreach
  • 20 Optimisation Hours
  • Adwords Management (Max spend £5,000 per month)
  • OPTION for Press Release writing and distribution
£1500 / month +VAT

Give your website a FREE SEO scan

We will give your website home page a Free SEO and Performance audit, and share the report – letting you know what can be improved.

Other Services

This isn’t all we specialise in; most of our clients rely on us for these things too!

Web Design

We enjoy learning about you, your businesses, and your unique selling points. You are experts in what you do and we are experts in website design making sure we will represent your business perfectly online. We build a working relationship so we can provide an outstanding website solution

Graphic Design

Good Design is essential, in every touch-point for your customers. Eye-catching website design is just the beginning. A good design needs to be consistent across social platforms, documents, online presence, printed goods – all which help keep you visible

Illustration

From custom characters and illustrated brand assets, to personalised infographics. We can help breathe life into your project whether it be purely aesthetic or creating engaging visuals to communicate complex information. Speak to our in-house illustrator today to talk through your project

Print

As creative designers we understand the impact that a well thought out design, and high quality piece of print or promotional material can have on potential customers. It is important to make a great first impression and the look and feel of a piece of printing can influence peoples perception of your business

Brand Design

Whether you are a new business in need of a Brand Identity, or an existing business looking for a refresh or new direction, we can help. Your Brand defines you and your business and helps you to stand out from the competition. Competitor Analysis and Market Research for your sector and target market are a key part of the process

Web Design

We enjoy learning about you, your businesses, and your unique selling points. You are experts in what you do and we are experts in website design making sure we will represent your business perfectly online. We build a working relationship so we can provide an outstanding website solution

Graphic Design

Good Design is essential, in every touch-point for your customers. Eye-catching website design is just the beginning. A good design needs to be consistent across social platforms, documents, online presence, printed goods – all which help keep you visible

Illustration

From custom characters and illustrated brand assets, to personalised infographics. We can help breathe life into your project whether it be purely aesthetic or creating engaging visuals to communicate complex information. Speak to our in-house illustrator today to talk through your project

Print

As creative designers we understand the impact that a well thought out design, and high quality piece of print or promotional material can have on potential customers. It is important to make a great first impression and the look and feel of a piece of printing can influence the perception of your business

Brand Design

Whether you are a new business in need of a Brand Identity, or an existing business looking for a refresh or new direction, we can help. Your Brand defines you and your business and helps you to stand out from the competition. Competitor Analysis and Market Research for your sector and target market are a key part of the process