Why use an E-Newsletter?
Marketing is all about keeping in constant contact with your customers, and retaining their interest (and loyalty) – in order to do this you need to provide a quality service or product, and studies prove you customer service skills also need to be polished.
However, is this enough, and what else can be done? Most businesses like to have a pipeline. These days, websites, social media and other communication platforms can be utilised to gather marketing information and a list of followers or ‘subscribers’ for different reasons.
An effective way to collect e-mail addresses for marketing purposes is by using a form or subscribe box on your website that collects names and email addresses for future offers, updates, promotions etc. It’s easy to implement, and a great way to build up a customer base. Of course, you need to fulfil your side of the bargain and have something of value to offer them!
A good e-Newsletter will not be sent too often and will offer something of value – a discount code, a temporary offer, notification of new stock or a new service that is of value to the subscriber, or it could simply be to provide new information such as Christmas opening hours, or an event that you are attending.
We can help you on the web, and rely on robust and tested solutions from the biggest providers, like Campaign Monitor, Mail Chimp or Constant Contact so that anti-spamming legislation and some of the hard work is taken care of.
We can help implement the necessary sign-up code into your site, create an account for you and set up the best tariff based on your mailing list and sending frequency.
This is just the start; you need a branded and attractive (and mobile responsive) newsletter layout or template that will convert readers to click your articles / offers / website links, and in turn ensure that these clicks convert into new customers or new sales!
We can manage the whole e-marketing process, from creation to sending, mailing lists / sub-lists – we offer a very tailored service so once we get chatting, we can decide how best to help you. Contact the team today.