Bike Torque Racing are the UK’s leading motorcycle parts and accessory distributor for the world’s most reputable brands including AFAM, Brembo, Domino. MOTUL, and many more…

To go alongside their existing retail store, the team at BTR were looking for a brand new website solely for their trade customers. The new site required a range of custom features which we integrated seamlessly to make the user journey clean and straight-forward.

We built the easy to use website on the popular WordPress content management system as we felt this would be the most suitable for the custom functionality required. The design was inspired by their existing site, but we implemented our own creative techniques to ensure it stood out and looked great.

Here is what we did:

• Used the open-source e-commerce plugin ‘WooCommerce‘ to facilitate the full shopping experience.
• Harmoniously Implemented a wholesale customer sign up system which requires a verified account before being able to purchase goods on the site.
• Added a stock import feature so that the client can update stock levels in bulk via the backend of the website.
• Replaced the generic shop archive with a ‘Product Search’ feature so that customers can quickly find the desired products.
• Designed a clean and easy to use WordPress website.