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Just so we know what we are discussing here, Website ‘Page Speed’ is the measurement of how fast the content on your web page will load. Page Speed can sometimes be confused with ‘Website Speed’ which is actually the average speed for a selection of pages on the same site or URL.
Phrases like Total Load Time and Time to First Byte are common areas to measure. No matter how you measure it, there is no doubt that a faster website page speed is better.
Google indicates that website speed is a signal it uses to rank. A slow page speed means that a Search Engine can be limited and crawl fewer pages, so obviously this could affect the indexing of the website.
Page Speed is important to users, as people are impatient! So longer loading times can lead to bigger bounce rates, and can affect conversions on your landing pages.
There are different ways that Speed can be improved. Image Compression techniques, File compression, Images can also be optimised for size even before they reach the website.
Minification is a compression technique to reduce code. Keeping redirects to a minimum or not having any will also help. We can help Scan Your Site and see where areas of improvement are, and go from there.
We also offer Full Website SEO Scans to check the site for many other ranking factors, including Google Position, Keyword Success and Competitor Analysis.
If you have any concerns that your Website Speed is not what it should be, or you simply need to make sure – there are various tools that can be used, or we can do this for you and present back a detailed report and analysis.
The report may contain technical improvements to your website hosting or server response times, advise that browser or server caching can be utilised, or advise that the use of a Content Delivery Network to deliver website content be employed.
Image Optimisation and Compression is often the biggest culprit, but the journey starts with a Website Speed Audit to take a snap-shot of the current state so we can see what can be done to make the biggest improvement.
We offer various Website Support Packages which can help keep a regular check on these sorts of website measurements, and keep things optimised. For more information on Websites feel free to Contact Us.
If you have a business that would benefit from more online traffic, increasing customers, or a stronger brand presence – don’t hesitate; talk to the professionals and let’s get creative!
We enjoy learning about you, your businesses, and your unique selling points. You are experts in what you do and we are experts in website design making sure we will represent your business perfectly online. We build a working relationship so we can provide an outstanding website solution
Good Design is essential, in every touch-point for your customers. Eye-catching website design is just the beginning. A good design needs to be consistent across social platforms, documents, online presence, printed goods – all which help keep you visible
From custom characters and illustrated brand assets, to personalised infographics. We can help breathe life into your project whether it be purely aesthetic or creating engaging visuals to communicate complex information. Speak to our in-house illustrator today to talk through your project
As creative designers we understand the impact that a well thought out design, and high quality piece of print or promotional material can have on potential customers. It is important to make a great first impression and the look and feel of a piece of printing can influence the perception of your business
Your site needs to rank as highly as possible, more now than ever – so that when people are searching they will find you! This goes without saying. Not only does this mean you will generate more traffic, but it will also generate more enquiries and lead to sales
Whether you are a new business in need of a Brand Identity, or an existing business looking for a refresh or new direction, we can help. Your Brand defines you and your business and helps you to stand out from the competition. Competitor Analysis and Market Research for your sector and target market are a key part of the process