Google’s long-anticipated page experience algorithm landed in May 2021, with a more a structured, data-collecting and “user centric” approach. Page experience impacts rankings, how users interact with your website, and their overall experience of it. It includes Google Search signals such as mobile friendliness, safe-browsing, HTTPS and intrusive interstitial guidelines.
This update summarises metrics in Google’s Web Vitals, like sites’ loading speeds, interactivity and visual stability. The aim is to optimise the “quality of user experience,” by helping you, as a “business owner, marketer or developer to quantify the experience of your site and identify opportunities to improve.” If your metrics are unsuccessful, then your website will decline in Google search rankings. The vitals are easily monitored, and more comparable website is created, while pushing businesses to focus on the most important thing – their users. It will give you, as business owners, and us, as developers the opportunity to receive, reflect on, and rectify user experience, and your website’s Search Engine Optimisation. And with the right website experience, users will become consumers.
Pay Per Click (PPC) is an advertising model that lets you place ads on an advertisement platform (like Google) and pay the host of the platform when your ad is clicked. It is used to drive traffic to websites, specifically webpages that are advertising a service or product. An effective paid media campaign is all about targeting correctly, reviewing and reporting metrics, and then altering the campaign based on the monthly results, to make sure your business is getting the best out of investing in PPC. We constantly review campaign metrics like, campaign quality score, audience lists, keywords, audience location, ad copy and device conversion. We offer additional services where we provide on-site review and optimisation – what is the point if we drive all this fantastic traffic and potential visitors to your website if they just get confused and do not convert when they arrive? On a monthly basis, you will receive a metric-based report to show you the monthly results, a personalised list of reflections and recommendations for the month ahead. Our team with your input will always be looking for the next paid media innovation to keep you ahead of the competition and drive forward with the best possible results and value for investment.
Just like understanding and applying your metrics is important, so is knowing your users’ intentions behind visiting your site, and from that what your sites’ user goals are.
The four common types of search intent are:
- Informational: the user is looking for specific information. It can be a simple search that gives instant results or something complex like “what are the benefits of a paid media campaign?” that requires a more in-depth explanation.
- Navigational: the searcher is looking for a specific website or app, such as “Facebook,” “YouTube” or “Dexterous Designs.”
- Commercial: the user is looking for a specific product but has not made their final decision yet. For example, searches such as “best SEO tools” and “best web designer in Taunton” are all commercial searches.
- Transactional: The searcher has already decided to buy a specific product or tool, like “Apple airpods.”
There are several effective ways you can improve your SEO at no cost. Firstly, know where you stand with Google. A quick search on Google will a) show you where (if at all) you are on the search list, and b) how many searches and results your website has had. Secondly, know where you stand compared to your competitors. If your competitors are ranking higher than you on Google, then you should act on it and bring the traffic to you. Create an effective blog. Content management systems, like WordPress, have a tool that shows you how strong your title and meta description are, and whether they have the potential to bring a decent amount of traffic to your website. The title and meta description are the things that people see on their Google search, so if they don’t grab the attention of potential users then your rankings and traffic won’t increase. The title is the most important element of any website page, as it is the first thing users read and is the instant deciding factor to whether they continue to read on or not. The title needs to be as direct (include your keyword in it), yet interesting as possible – your readers need to know what they’re getting themselves into and your article/website can accommodate to their search intentions. Infographics are another way to make sure your information is reaching the right people, but also another way of delivering the right message. They are an effective way to get people to click on the links on your site. Your infographic needs to be original, informative and compelling. No matter how much traffic you drive to your site, you need to make sure you advertise something at the bottom of each page, whether it’s your contact information, Trustpilot or socials, you should make sure you are utilising your traffic to the fullest. Another way to optimise your traffic is to set up each page as a landing page, optimized to capture their email address and convert your visitors from casual reader into subscriber. This will continue to build the relationship and keep selling them on your products and services, hopefully converting them from subscriber to customer.
These free SEO strategies are such a good starting point but there’s room to take it even further, and that’s where we come in. At Dexterous Designs, we offer a free SEO scan, to help you determine where your Google rankings are. From that we can help you create a plan of action to make sure you are utilising your SEO strategies to the full. Our experts know where to start and how to improve your SEO, by identifying your keywords, knowing Google’s criteria for rankings, and most importantly how to effectively apply and measure all of this. Beyond the free SEO strategies above, we help with PPC. Our team has over a decade of experience helping to grow companies and provide them with impressive results from an investment in PPC. We constantly review campaign metrics like, campaign quality score, audience lists, keywords, audience location, ad copy and device conversion. We offer additional services where we provide on-site review and optimisation. On a monthly basis, you will receive a metric-based report to show you the monthly results, a personalised list of reflections and recommendations for the month ahead. Our team, with your input, will always be looking for the next paid media innovation to keep you ahead of the competition and drive forward with the best possible results and value for investment.
We have a variety of SEO packages available to our clients: business, enterprise, enterprise + and premium. Take a look at what each of our packages offer here.