The Importance of a Speedy Website

First impressions last and your website’s speed is a potential customer’s first impression of your business, so for it to be responsive and loading speeds to be at a minimum is so vital. If your website takes longer than 3 seconds to load, approximately 40% of your visitors will abandon your site, and about 70% of the users who find your website slow will never return to your site again. With this, almost 45% of these users will share their poor experience with the page speed and website loading with others. The thing that all these stats have in common and are focused around is the user, which with good loading speed, can turn into customers.  


This is why in May 2021, Google’s page experience update became more user-centric, alongside making your website speed contribute significantly more to your Google rates and rankings. The sole goal of this update was to make Google’s algorithm much more user-centric, by measuring with ‘Web Vitals’. This is essentially a sites’ loading speeds, interactivity, and visual stability.  



By introducing these specific areas, a better user experience can be measured, monitored, and compared, for ranking purposes. It also gives businesses the push to focus on some of the most important aspects of a successful website – we all know that as a user, nothing is more off-putting than a website that doesn’t load quickly!  


At Dexterous, we not only offer a free speed test and diagnostic, but also some very cost-effective solutions to improve speed significantly. Our experts run these tests on a tool that can give websites a fantastic speed gain of 200-300% – and raise Google Page Insights scores. There has never been a more important time to focus on reaching your customers online, and the best place to start is with the user-centric aspect of site speed. It’s a fantastic time to give your site speed, and your Google rank – a really cost-effective boost! 


For further information or support about your website speed and Google rankings, and how we can help you increase your traffic and online business, please get in touch


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