The key to a successful business is how unique its brand is. When a business has a brand that stand out, it’s far easier to gain new customers. Why? Your business will stick in a customer’s head when you have outstanding design as it reflects the professionalism of your business.
A brand is just as important as how the business coordinates. How so? It provides the first impression for new customers. If your brand is old and generic, it is less likely that a business will believe in your working ability. Not only that, it is less likely that potential customers will remember your business if they see flashy designs from another business in your industry. So, how can you make your business stand out from the crowd?
There are three main factors to make your brand stand out: your website, your logo and your merchandise. How do these connect? When a potential customer looks at your business, they will expect to see consistency. Consistency emphasises your ability to coordinate and to produce work to a solid standard. If your business had different brands for every section of its purpose, it would look like a mess!
Your logo
A business needs to ensure that its logo is always up to date and effective. How can you do this? Look at your logo and think: if I saw this logo on a shop front, would I be inclined to see what they have to offer? If the answer is no, it may be time to think about refreshing your logo. Generally speaking, it’s a good idea to let professionals do this part. Why? They will have plenty of experience in work with an unseen brand and creating a new design. They will be able to inspire new ideas for your brand and produce designs you can be proud of at work. Click here to find out more about how we can help to freshen up your logo!
Your website
Often, your website will be the first point of contact for new business. Since most of the world is based online nowadays, you need to grow your business’ online presence. To start, make sure you have a website and as many social media platforms as you can manage. This will allow customers to learn about your business without feeling pressured to discuss their ideas. Once your website is ready to go, you must ensure you choose a colour scheme that matches your logo. This will help customers to associate your brand colours with your business. Click here to see how we can help your business produce a stunning website!
Your merchandise
A business’ merchandise helps to promote their business at events and on the street. What sort of products are available? There are so many printed options available; see some of our recommendations below:
- Business cards – great for making customers remember your business and contact details.
- Leaflets – fantastic to hand out or stick around events and areas like towns and villages.
- Postcards – useful to let existing customers know you’re ready to do more business with them when needed.
There are many more options available to boost your business; for our full range of products please visit Nettl.
